Whole Foods Market made a decision to lower prices to attract more customers.
Focus on lower prices assumes that customers at Whole Foods are price-sensitive, and forgoes the notion that for certain consumers, buying pricey organic food is as much about displaying social status as it is about the food itself. As big-box retailers like Wal-Mart Stores, Inc. (NYSE:WMT) and Costco Wholesale Corporation (NASDAQ:COST) increase shelf space for organic food, Whole Foods Market, Inc. (NASDAQ:WFM) needs to separate itself from the pack by more than its products and prices…. read more
You are here: