What is trending in Brussels now? No doubt that if one wants to speak on what is trending in Brussels now she or he has to talk about Circular Economy. Not for too many people outside of Brussels these two words ring any bells though. Being asked about the meaning of the term “Circular Economy” they usually make lots of differing guesses defining the CE. Variations spread widely from such definitions as “no waste economy”, to “sustainable economy”, or to “an economy of highest efficiency” and so on. Though more often than not some people just shoot your question back – what is it? Even if the term has being circulating around for almost ten years during which the European Commission has put lots of efforts and funding to promote the Circular Economy Package, Circular Economy obviously has not become a number one priority for every business yet as it has been intended to. Though for the sake of a fair judgement one has to acknowledge that the EC persistent actions backed by the stimulus have broken the deadlock. The motion towards Circular Economy has been set, albeit no wonder that like in any marathon not all the parties involved are moving evenly – here also there are front and back runners. And some so far have chosen to be the observers. The Circular Economy “champions” can be found in such sectors as water industry, agriculture and textile industries. They have been followed sometimes with a big gap by finance, insurance and transport industries.
Should we all jump on board of Circular Economy? Who needs Circular Economy, is it a trendy topic for the different countries’ Governments and Large corporations or for European Commission only? Do all governments support it and how? These and some other important questions we have discussed with the UNIDO (United Nations Industrial Development Office) Head of the Representative Office to EU – Christophe Yvetot. United Nations is at the forefront of the development and promotion of Circular Economy concept and business model. UNIDO as an industrial unit of United Nations helps many developing countries with the concept by educating and supporting the Governments of the countries with scarce resources, harsh climate conditions, poverty and of course poor economy.
The idea of Circular Economy as a model for the next future development is being developed as an urgent need to protect our planet from the quickly approaching scarcity not to say termination of all Nature’s given resources for our life. The Circular Economy concept aimed at ending of overuse of every single resource water, land, as well as man-made materials and their waste as a consequence of the life cycle. Our video interview was filmed to help businesses understand the generic concept of Circular Economy without complicated scientific definitions and complex business terms.