How to manage a highly volatile and bullish Salmon market, that has a steady growth in consumer demands, but at the same time faces a number of production risks. Soren Martens, Managing Director of Fish Pool has been in the tranches of Salmon market for the past ten years and has managed to contribute to the development of the Norwegian Salmon Market from the difficult side – risk management. In his interview he talks about the risks, how to hedge them and fish market trends.
We were able to talk to Soren at the Global Seafood Expo in Brussels, Belgium – the larges Seafood event in the world, attended by global market movers and producers.
Fish Pool ASA is established as an international, regulated marketplace for buying and selling of financial salmon contracts. Fish Pool ASA was established in 2005 and is located in Bergen, Norway. Oslo Børs ASA owns 97 % of the shares in Fish Pool ASA.