Commodities investment can be a risky undertaking. Picking Alpha interviews Jon Olafsson and he discusses an investment in water and beverages.
07 April, 2014
Jon Olafsson, Chairman of Icelandic Glacial and owner of the Reykjavik Fashion Festival talked to Pickingalpha about investing in commodities like natural and human resources from the cleanest state in world – Iceland.
Jon Olafsson shared his opinion on water quality, scarcity and water prices in the global economy, as well as the most probable trends he expects to occur for the water market.
He founded Icelandic Glacial 10 years ago, together with his son Kristjan. At the moment the company is serving 15 global markets and is about to open another five in the next two months. In the United States, Icelandic Glacial Water is distributed by Anheuser-Busch, who also has a 20% stake in the company. Olafsson started the Icelandic Glacial business after an extremely successful career of many years in the music industry, which has also inspired him to venture into the fashion business; hence his sponsorship of the Reykjavik Fashion Festival.
Icelandic Glacial has diversified its business. It is not only bringing beverage consumers around the world the highest quality water, but is also providing fashion houses like Dior with the finest water for its facial make-up products.
This is one of many companies, which are flourishing in an undervalued market in Iceland and are ripe for international investment.